Visual Design

Organize for perception

Ambiguity evoke thinking.
Less detail will stimulates and engage the imagination more. Will pull you in.

#### Engineering vs design (human centric) prototypes
design thinking is methodology - prototypes - ask question expose assumptions and sneak to the future engineers check if it work correctly

Elements

Design Elements
Point	1D
Line	2D	Shape dynamic, Variations, Single stroke
Shape	2D	Geometric, Organic	Perception of shape depend on contrast
Form	3D	Circular (friendly) vs Jagged (danger)
Space		Vertical (powerful), Horizontal (stability), Negative
Color	Hue
Value	Level of lightness	Build by adding or subtracting lightness
Texture		Properties of material.
Typo	Typography	Serif, Sans Serif, Script, Monospaced, Display

Principles

	Design Principles
	Balance	Optical (not mathematical) distribution of visual Weight, Gravity Pressure
	Emphasis	Element Dominance. Attention given to some aspect of a composition
	Contrast	Juxtaposition of elements with opposite attributes to emphasis or attract attention
	Proportion	Scaling elements as they relay to each other. Relative Size or amount
	Movement	Lines, edge, color or path that imply Direction (flying birds, road)
	Repetition	Similar elements in Sequence. Create Rhythm or Pattern. Pacing, aligmnet, interlock (one into other), echoes.
	Unity	all elements together create Harmony
	Variety	hold viewer attention

Vitruvian triad

Sustainable, Beneficial, Attractive

Dieter Rams

Innovative, Useful, Aesthetic, makes a product understandable, unobtrusive, honest, long-lasting,** thorough down** to the last detail, environmentally-friendly, little design as possible.

Simplicity - to quick communicate and protecting from complexity. design great to communicate idea quickly
Energy is primary - Form must follow.
Harmony vs Chaos

Aristotle’s four causes

Four causes are, of course, the material, formal, final, and efficient causes. The four causes signify ways in which a thing is indebted for its existence.

Visual Library

Exposed to visual library

Design Methodology

The applied arts. Design is a language. It’s thinking, never generic! It works as a form in the context.

Brief Parti pris – statement of design goals and constraints
Analysis – analysis of current design goals form and function
Choose key words for representative things, to get essence.
Research – Create a board. investigating similar design solutions in the field or related topics
Order ref. and make idea clear, choose and mark part of references you want to use to avoid ambiguity.
Design Start on easy perspectives like side view

recognize features …

form follow function

(Marked for speed? like motorcycles ) when it was made ‘80 ‘90. Different characters. Curved or quad, weight, level of detail
Animalistic features. Design base on nature or manufactured items
Harmony and dissonance

Subject costs

Difficulty of subject matter: easy: give you large margin of error - organic shapes, subject matters we are not familiar on daily basis, more things are more sophisticated so medieval are easier and manufactured harder, human is hard > faces + dynamics and motion science -fiction most difficult because u must be ahead with thought

Cheaper / easier
dirt and destroyed	clean
dark	bright
existing	non existing
past	future
interesting silhouette	simple silhouette harder to fill with detail (may require posing difficult forms )
night	day
moody	good weather (less to play with)
fogy	clear
desaturated	full color spectrum
silhouete	direct light
abbandoned	in use
reclamed by nature	maintained
megastructure	human scale structure
distance	closeup
ancient	modern
iconic culture	global culture
classical (more shapes and proportions)	models
geometric	organic
exterior	interior
show room	lived in
natural	man made
segmented nature hard surface	smooth soft surace
non human	human
old	young
loose clothing	tight fitting
stylized	photo real
high detial	min detail
exposed function	hidden functions

Subject matter

Design from base

You know what things are. culturally programmed by life.
Cultural norms
grounded in cultural acceptance
find anchor point to build designs around like: circle
strong visual language help identify patterns
Use !! Anchors as advantages

Design for existing settings

If you need to design something in a similar style, reverse engineering lets you understand design influences and intentions. Find references they might use

References

elevated fantasy - contradiction. Fantasy or contemporary.

Things not working from memory. Its crucial therefore we need references.

.
DNA	`Culture` aesthetic, History `Period` (‘80), `Function` , engineering , life expectancy economic	Universal, Cultural / Animalistic, Manufactured
Material	`Substance`, `Stiffness`	Smooth, Rough / Leather, Spandex
Age	`Wear`, `Tear`, `Erosion`, `Dirt`, `Scratches`
Pattern		Uniform, Fractal
Motion	`Nature of motion`	Organic, Mechanic
other specifics…		Minimalistic or Rich, thin, heavy, durability, socio-political influences, rules of the world

WHAT - Fundamentald & Technical skills
WHERE - Exteriors, interiors, scale
WHEN - Period appropriate details
WHO - Human Experiences & Interactive designs
WHY - Entertainment value & story elements

Conception

Concept is a form of communication . Can help in further development if references are insufficient. Can be in various forms, sketch of design

Exploration: variations and iterations (make 3 options and hybridize based on feedback) Options, not variations. Variations are for finished concepts.
Concept should be usable
From perspective to be able to translate directly to 3d
Draw additional side views and important elements.
Don’t limit yourself. Use 3d, textures, kit bash, references, photo bash

Scale

proportions are critical. If sth to thick > like a toy can change perception!
Refer to human scale and show relations with other objects
lot of fog make enviro bigger

compression and expansion

how to use space

hallway is directional / hall is open
shifts are important and build pasing

Silhouettes

Detail ()

Less detail will stimulates and engaage the imagination more. Will pull you in. Ambiguilty evoke thinking.

sprawdź jaki poziom detalu będzie widoczny w finalnej produkcji

organisation of local values

graphic quality

read extreamly way on shape level
clear organisation of local values

## Patterns

- general design that addresses a recurring design problem in object oriented system
- general arrangement of objects and classes
harmony


 - explain why
 - draw a line between form and context. found boundary
 - identify forces that make demands on the form (form of crown splash show all forces that influence the splash),
 - resolve forces to diagrams, so there is no friction or conflict. (workflow, hierarchy)
 - improve existing design  Look at existing design in useful way.

Human centric design

Evolutionary Design / Biomimicry

https://youtu.be/Flikscdwoy8 evolutionary and biological mechanisms Way we percive design is influenced by leftover survival mechanisms/ primorial instincts.

Non werbal comunication important

Organic design

zalety organic designu, nie proceduralnego i nie w gridzie

Antropomorpism

We tend to antr… human like qualities to inanimate object. Attah human quilities to objects build relationships and name object that dont ave thoughts and feelings can be used to manipulate in future. Paradolia - seeing faces

Culture and symbolism

Culture and symbolism vs. universal trueths

Kiki Buba effect. people paried kiki to sharp and nice B sound of buba to smooth.

Book about comix McCloudian

Pictorial Vocabulary of any visual art:

move to design or sth: McCloudian ideas that you can ponder for eternity is his diagram of “The Picture Plane.” T Triangle of Representation -lends a non-linear sliding scale of representation that might be used to assign values to an image.

The Picture Plane (Abstract art)
Reality (Real life. Photographs. Cinema. Representational art)
Language (Logos. Text. Symbol. Icon)

UX/UI

Diegetic - Source of information came from the world recounted story
Non-Diegetic - Source of information came from outside commentary sound / HUD (out of world)
Spatial
Meta
Consistency / Intentionality
Ergonomy. The time to acquire a target is a function of the distance to and size of the target.
Visual Feedback
Simplicity / Cognitive Load. (The time it takes to make a decision increases with the number and complexity of choices.)

https://lawsofux.com/

UI elements

Iconography - construction grid, smallest point
Typography -

.

światło, równowaga optyczna patternu

Typography

Atypography - Art Movement Introduction

History

pictagrams > abstracted > cuneiform(graphic symbols depictive things) > hieroglyphs (from ancient Egypt) > > > Greek lapidary letters (more abstract 22 letters ancient Greece’s first use of letter orms) » Ancient Mesopotamia - clay bulley Mesopotamian Sumero-Akkadian Cuneiform

Clay Bulleys

Mesopotamian Sumero-Akkadian Cuneiform Mayan Glyphs Indus Valley Script Chinese Seal Script

Alphabet

Roman Cyrylica

Serifs:

Guttenberg press 1440 > black letter font - Roman
Nocholas Jensen > roman type face - Clean letters
Cursiva
Garamond font San - Serifs 1816 no in print cause not enough distinguish.
for posters. attention and readable from distance.
art nuovo. nierówne Times new roman - before WWI Dadaism - mix Russian - harsh blocking fonts Bauhaus font - ideal universal geometric. Helvetica - WWII swiss modernism - no ornaments - create for international use 50’ > used by a lot of modern companies international style > Americana corporation > pap culture of ;50 , ‘60. a lot of designs

punk > hand graphic breaking rules / technology > limitation digital

Comic sans - 1994 - Trajan - movie poster fornt

2000- digital > more complex > maximalism

Impact - font for meme . *Lobster - events

https://www.playforthoughts.com/blog/how-to-design-a-logo-from-scratch-ultimate-guide

Typefaces (fonts)

Font have size and regular/italic https://www.luzi-type.ch/notes-pairing

 =====
In typography, a dingbat is an ornament, specifically, a glyph used in typesetting, often employed to create,
=Dingbat

https://fonts.google.com/knowledge/introducing_type https://fonts.google.com/knowledge/choosing_type https://fonts.google.com/knowledge/using_type

https://en.wikipedia.org/wiki/O_%28Cyrillic%29#/media/File:Cyrillic_letter_O_-_uppercase_and_lowercase.svg https://twitter.com/jgspace_design/status/1698335609771946139

you can design things to be boring or look cheap at purpose

principle of least resistance - The path of least resistance is the physical or metaphorical pathway that provides the least resistance to forward motion by a given object or entity

Product design

start designning with parts and metodes you are familiar with. with egsiting tools
try to imagine platonic ideal of perfect product and, reverse engeniring simplifying

visual language is important - visual is important to let humans make snap decisions about

Dieter Rams Philippe Starck